Question 2:
How effective is the combination of your main products and ancillary texts?
Last year the exam board commended us on the clear sense of house-style and branding that ran through all 3 products and the way in which colour matching and font was cleverly combined. Lets see that again.
How effective is your combination? This implies feedback. I would like you to film some focus group or vox pops with audience looking at all 3 pieces together and prompt their responses. What do they like about the combination? Colour? Font? Mode of address? Don't film and post lots of vague responses- edit them accordingly and prepare it properly. Have the question running beneath the film to anchor meaning for the moderator.
Look at what one of our students did last year:
http://sew-a2media.blogspot.co.uk
Place all 3 together in one posting and pull out all the features that work together. Is there multi-platform promotion (web address, facebook, twitter?) Logos? Present this in a prezi rather than prose. Check your use of terminology please.
Put all 3 together onto a facebook posting and screen shot the responses from your audience as eveidence.
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